top of page

The world's leading connected product cloud

A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.


new items added per second connected to

30+ bn

physical items managed on

6 of 20

top apparel brands use

4 of 10

top quick service restaurants (QSRs) use announces Spring ‘24 release, helping factories and brands achieve unparalleled shipping accuracy and timely, transparent order fulfillment while increasing efficiency in factory processes.

A new era for connected products 

At, we believe in a future where every physical item will have a unique digital identity. A future where our world is better connected. A future of potential and possibility, with the Internet of Things bringing benefits to our daily lives. provides a single source of truth for brands, supply chains, and consumers for truly connected products., connected product cloud, is a platform that unlocks the power of connected products, empowering brands to drive savings and sustainability through traceability.

The EU Digital Product Passport (DPP) is coming.
Start preparing for it now.

Powering sustainability and circularity with connected products

We integrated’s connected product cloud into our Infinite Play initiative to scale our ability to buy-back products and give them a second life. The program has been the first of many use cases we look to enable with and Avery Dennison to achieve our connected product vision and our sustainability goals.

— David Quass

Global Director, Brand Sustainability, adidas

An ecosystem of connected product possibilities

A partner to every industry


Article  |  Bloomberg

Shining a light on provenance: How supply chain data can revolutionize your sustainability

Article  |  Sustainable Brands

Connected products platform illuminates “soul” of products by improving supply chain visibility, featuring Gap Inc.

Webinar  |  GreenBiz

Powering sustainability and circularity with connected products, adidas x

In the news

bottom of page