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atma is Sanskrit for "soul".’s vision is that every product should have a unique digital ID or "soul" that persists throughout the value chain and enables all stakeholders to see the true self (or atma) of the product. Avery Dennison launched the digital venture and its connected product cloud to serve as the foundation for sustainable, trusted connections between every item, every company, and every person. Flexible and agile, is “built on the shoulders of giants”, benefiting from Avery Dennison's Fortune 500 global footprint, pioneering research and development, expertise and reliability.

This approach enables us to combine the best of two worlds: Be nimble, and leverage the scale and staying power of a global company. The app store approach enables brands to tap into an ecosystem of applications to unlock every connected product use case imaginable; customers and partners have the ability to build on top of's end-to-end platform and tap a new channel for growth.™ is a trademark of Avery Dennison.

An ecosystem of connected product possibilities

About Avery Dennison

Avery Dennison is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials, graphic applications, radio frequency identification (RFID) solutions, and digital ID technologies, serving a broad range of industries in nearly every market. With our unique combination of materials expertise, innovative, end-to-end technologies, and global capacity for supporting customers, our digital ID technology division Avery Dennison Smartrac is partnering with companies across multiple industries (from food and apparel to beauty, logistics, and pharmaceutical), introducing transformative benefits through connecting the physical and digital worlds.

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