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Why is item-level traceability crucial to the future of beauty supply chains?


Lack of item-level visibility across the supply chain leads to poor inventory management and increased waste. It is one of the biggest challenges facing the beauty industry. atma.io, connected product cloud, addresses this by providing brands with end-to-end traceability for every beauty product by tracking, storing, and managing all events across the supply chain.


atma.io ensures inventory accuracy at all times across the supply chain, leveraging digital triggers such as RFID, NFC, BLE, and QR. With artificial intelligence (AI) driven analytics, atma.io provides actionable insights to brands that helps reduce waste, increase efficiency, and improve the shopping experience. Brands can also transparently share verified sustainability credentials of their products with consumers to establish trust and offer unique experiences.


Scaleable end-to-end traceability at the item-level, made possible with atma.io by Avery Dennison.






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